We're not sure, but we might just find out in a couple of weeks when judging for the Awards & Student Awards takes place at Olympia.
We'll be announcing In-Book and Nominated results throughout the week
at dandad.org, along with commentary and interviews.
Entries selected to go In-Book are
considered the best creative work of the year and will be featured in the
D&AD Annual, published in October.Nominated work may go on to win a D&AD Yellow Pencil for setting new
standards of creative excellence.The D&AD Black Pencil will be awarded to work that is truly groundbreaking.
The D&AD Student Awards will be judged over the
same week.The Student Yellow
Pencil identifies the best new talent each year for the industry and kick
starts careers for plenty of new graduates.Over one-third of last year’s winners got their
first job or placement as a direct result of their prize. Not shabby!
With the D&AD Student Awards deadline looming, they had hit on an idea to promote HP Workstations’ ability to bring to life ‘anything the creative mind can conceive’.
‘Our tutors always taught us to come up with a great idea, then work out the right channels to use,’ said Tom. They made a film that turned the otherwise mundane experience of everyday printing into a brilliantly choreographed audiovisual orchestra. They spent days holed up in a studio coaxing a stack of printers to perform.
The team ended up with a double win – second prize at the Student Awards and Best New Blood – racked up thousands of views on YouTube with their film, and even ended up on the BBC News. Most important though, they got themselves jobs and while their D&AD wins helped to open doors, it was still up to them to step on through.
‘We had been exhibiting at New Blood for a couple of days and although people from the industry had visited our stand, we felt a bit nervous about approaching anyone,’ said Matt. ‘We knew that time was running out though, so when we saw Mark Waites from Mother walk past, we decided to go for it.’
Tom hit play on their Student Awards film and Matt flagged down Waites to have a look at their work. They went for it after that, and approached as many people they could to introduce themselves and show off their work. ‘We probably spoke to about 20-30 people by the end of the exhibition,’ said Tom. ‘If someone was having a look, we’d catch their eye and tell them the story behind our projects.’ Eventually, they’d just walk up to people and introduce themselves, ‘because you never know who you’re going to meet’.
In the coming weeks, Matt & Tom followed up with everyone they met at New Blood. They picked up a bit of freelance animation work along the way, and met with production companies, advertising agencies and design studios.
In September, they got in contact with Mother and were offered them a work placement starting in December – all thanks to grabbing that opportunity at New Blood. Mother Creative Stuart Outhwaite also recommended the team get in touch with Work Club in the meantime as the agency had placements starting that month.
...and they’ve been there ever since. Tom & Matt landed a placement at Work Club and spent 3 months working on all kinds of pitches. ‘It’s been great to be involved in project from the beginning,’ said Matt. In December, the agency offered to extend the placement and the team was presented with a choice – stay at Work Club or take up the earlier offer from Mother.
‘We thought about it long and hard,’ said Tom. ‘We’d really enjoyed our time at Work Club and felt part of the team, but we knew that Mother would also be a great experience’ In the end, they decided to stay on at Work Club to continue with the projects that they had been involved with. They contacted Stu at Mother to explain the reason behind their choice, ‘Stuart was really supportive of our decision’ said Matt.
Just last week, the team were offered permanent jobs at Work Club.
So now that the job hunt is officially over, what advice to they have for this year’s graduates?
Keep an open mind – ‘We met with so many different people across advertising, design and production that we got a good understanding of what our options were.’
Create your own opportunities – ‘We didn’t win first prize at the Student Awards, and I think that just made us work harder.’
We have partnered up with Doritos in order to help promote the latest King of Ads competition. It’s their
latest crowd-sourcing initiative, which looks at crowning an innovative,
original and entertaining commercial as, you guessed it right, the King of Ads.
Or as they put it ‘We’re all about getting
it started. Sharing. Good times. Having a laugh. Irreverence. Think big, bold,
flavours that are packed with crunch.’ So all of that needs to be packed into a
29 second long TV commercial which will be so different and cool that you’d
want to watch it over and over again.
We are promoting the competition amongst you, our
very talented and idea-driven friends. Everyone who is aged over 18 and lives
in the UK and the Republic of Ireland is eligible to enter – and what would a
competition be without a few incentives? The prize fund is a (very!)
respectable £200,000.
What’s more, D&AD is offering students a second
bite of the cherry as they can ALSO enter their work as part of the D&AD
Student Awards 2010. For those of you living outside of the UK and Ireland and still
in study the brief is open to you as are all the other ones.
In order to help you get started we have 50 USB
sticks which contain more information about the competition, the background and
some tips and tricks. Email studentawards@dandad.co.uk
with your name and address and subject 'Doritos King of Ads' – first come, first serve! And good luck to all of
you!
We are pleased to
announce the release of the Product Design briefs. We have two briefs in the
product categories, one sponsored by DIY Kyoto and the other courtesy of
Seymourpowell. They can both be downloaded now from the site.
Because of the late
arrival of the briefs we have slightly amended the delivery deadlines in the Product
Design categories. Download them now from the Student Awards Site. We can
confirm that no other extensions will be offered this year.
We
are planning to run some more workshops. Currently we have two planned for
January 27, one from LIDA around Direct Response and the other with Seymourpowell
for Product Design. Spaces on each are limited to 12 persons. For full details
click here.
With workshops in
mind, we have embedded the videos from the Autumn season below.
Two
D&AD Student
of the Year winners are bringing Christmas cheer to east London.
Harri Leppälä and Petra Muda won the prize just this summer and we are really
happy to report, they are now gainfully employed by Wieden+Kennedy.
They're part of the creative team behind W+K’s interactive Advent Calendar this year.
You
can check out the real world version at the agency's office on Hanbury Street
in London. Each day a new door opens revealing street objects
sourced from the local neighbourhood – but the everyday mundane objects inside
have been given a Christmas twist.
We
caught up with Harri last week to find out how things have been going since
they picked up their Pencil in London.
"Everything went really fast
after we got home from the Student Awards. We were in contact with a couple of
agencies already, but when we got an e-mail from W+K we got really excited, and
fortunately we impressed them enough to be here today. We moved to London
on a Monday and started working on Tuesday. We were pretty overwhelmed, because
this was our first job in advertising and we had just moved to a new city.
It’s been over 3 months since we
started. It still feels like it was yesterday but at the same time it feels
like we have been here a lot longer. We have mostly been working on Nokia,
among other things we are working on some stuff for their latest phone N900
where we involve users of the device. It’s been great so far, everyone is
really nice and helpful. And now we are just trying to learn as much as
possible."
We love to hear how our 'alumni' are
getting on. Let us know if you have an update.
Today we have posted up the first set of Tutor Packs for the Advertising, Graphic Design, Digital and Craft briefs. The remaining pack for the Product and Environmental categories will be posted shortly.
Also, we have now uploaded the first set of videos from our recent workshops this covers talks from Imagination, Creative Orchestra, Red Bee Media and Which. Each is around 15 minutes long and will give you insights into the advertising briefs as part of this year's programme.
Additionally we have PDF presentations from Westfield and IKEA available to download from their individual pages on the Student Awards site.
The remaining video's will be posted soon.
For those of you awaiting the remaining Product Design briefs and the Environmental Design brief, we hope to have these shortly and will be emailing people directly when they are released.
Lida have also set a Direct Response Brief around MINI cars and we will be announcing some workshops around this for late January in the next couple of weeks.
If you haven't already done so you can now follow the Student Awards on twitter.
Finally, a small amount of students and tutors are reporting difficulties accessing the site, if you experience any problems please email studentawards@dandad.co.uk with your details including the email address you have registered.
There have some amendments to the briefs
that you may wish to know about.
Firstly, the Westfield brief has had some
tweaks to clarify the challenge and the considerations. If you downloaded your
copy in October it’s worth checking it again to make sure you are on the latest
version.
The BBC brief has now got added video
walkthroughs of the iPlayer service. These can be accessed by downloading the
supporting Zip file.
TheChannel 4 brief now has a trailer for
Independence Day to use when creating finished entries. Anyone downloading the
trailer must refrain from posting this anywhere on line including completed
promos.
The Orion brief now has additional text for
the back cover to help with your designs.
A new Open brief sponsored by IKEA is now
available.
All that remains to go live is one
environmental design brief, one direct response brief and two product design
briefs. These are all currently out for advice and will be posted as soon as
they become available.
Finally, we have had more offers of
placements from sponsors and their agencies so have a look at the latest
listing of them all in the winners’ resources section.
We've got a
couple of workshops and a round table event for tutors coming up at the BBC over the next few weeks.
You must RSVP to studentawards@dandad.co.uk for all events.
The BBC cannot admit visitors who have not previously registered for this
event.
Let us know which day you would like to attend as well as your name,
college and phone number.
Thursday
19 November & Tuesday 24 November - London
Thursday 19: 1.30pm – 6pm
Location: Broadcast Centre, 201 Wood Lane, Media Village, London, W12 7TP
Nearest tube station: White City
D&AD,
along with our invited speakers from both the sponsoring client and industry
representative,will be looking at
a range of advertising and craft briefs from this year’s Student Awards. This
half-day session will focus on Advertising, Animation and Social Design.
The talk
is designed to entice entrants to explore radical thinking and will elaborate
on how design narratives can and should educate people.
Tuesday
24: 9.30am – 4pm
Location:
BBC Broadcasting House - Portland Place, London, W1A 1AA
Nearest
tube station: Oxford Circus
This
full-day session will focus on the digital briefs. The theme of the discussions
will be around Online Advertising, Viral and Integrated Communication. We will
examine the issues of collaboration and how the traditional mediums are
adapting to recent changes.
In the
afternoon following the talks we are hosting a roundtable discussion on digital
media for tutors and industry.
The
workshops will be filmed and posted on our website so all students can benefit
from them in developing their responses.
Ok, so we in the student awards team, as ever, dedicating
ourselves to celebrating creative communication, rewarding outstanding talent
and finding modern ways to reach industries, tutors, students, and various
educational institutions – have decided to go on a university tour!
The tour will commence from Monday 9th November
(next week) until 11th December and will be hosted by one of our
most bubbly, high energy, and experienced D&AD Students Awards Manager,
Fergal Kilroy.
Fergal will be visiting a selection of colleges
and universities and giving students hands on experience and a chance to talk
to us directly.
He will be discussing the 2010 briefs, the entry and
submission processes, explaining what judges look for, having a Q&A session
and general feedback.
During the tour Fergal will be blogging and tweeting,
inviting you along on his journey into the good, the bad and the whole
nitty-gritty experience. (details will be posted up soon)
If you feel like you will like us to visit your university,
college or school or will just like to learn more, then message me Ade
Iheanacho (Student’s Awards Assistant) at: ade.iheanacho@dandad.co.uk and
together we can see what possibilities are out there for you.
Congratulations to Beckmans College of Design students, Petter Prinz & Kaspar Prinz, who have won the Student Awards 30-day challenge with their fantastic creativesear.ch. The challenge launched at the end of September with 15
teams and Petter & Kaspar are the last ones standing. The prize is a paid placement at AMV.BBDO.
The
team, along with Philip Cristofor, developed Creativesear.ch, an aggregate search engine that provides results in the form of pictures, text, film
and music.In its first month, the
site became the single biggest referring site to www.dandad.org/studentawards.
Our President, Paul Brazier (not so coincidentally also ECD at AMV) said,“Petter & Kasper did what creative thinkers should - they saw a
problem and solved it. The creativesear.ch positions D&AD where it belongs - as the first
place to go for inspiration. Most importantly, they answered the brief. I was impressed by the fact that they understood the tone
needed for D&AD and presented it in a clear and dynamic way. Well done to them, I’m looking forward to
welcoming this team in to AMV for their work experience.”
Over half of Student Awards 2010 briefs include a placement as part of
the prize.The winner of the Nokia
interactive design brief will land a 3 to 6 months paid placement in their
creative department; Which? is offering a 12-week paid placement to one of the
winners of the Integrated Communication brief; De Facto will offer a paid
placement to a Viral brief winner, along with£1000 if they decide to use the idea.Finally, New British Design will create
a prototype and help market at least one of the winning furniture designs.Further additional benefits are
available - have a look on the site to learn more.
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