Dipping into design history: Alan Fletcher

Alan Fletcher is an icon of post-war graphic design in Britain.  He spent over fifty years creating stunning identities for clients as prestigious and diverse as the V&A and Reuters.  He was a founding member of D&AD and founding partner of international design firm Pentagram.

His style and approach can be best understood by flicking through his seminal publication, ‘The Art of Looking Sideways’.  Fletcher himself described the book as 'a journey without a destination'.  The book is a collection of images, quotes and comments that provides insight into Fletcher’s inspiration and visual philosophy.

Here's a selection of his work.  A big thank you to Pentagram for sourcing images.

Pirelli cintura: 1961

Reuters Logo: 1965

D&AD exhibition poster, 1963

Designers Saturday: 1982 

IBM Poster Series: 1983

IBM Poster Series: 1983

IBM Poster Series: 1983

Daimler Benz Poster: 1986

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