Window On Design

What would you do if you had to design a shop window?  Last year, Tom Carey and his team won second prize at the Student Awards challenge to create an installation for Hamley's shop window on London’s Regent Street.

They came up with the idea of creating an interactive summer environment in the front of Hamleys shop window. Children colour in a butterfly template, which is scanned and made into a digital version of their design. Their butterfly comes to life and flies around the window display, which they can interact with using motion sensor technology. Their design can then be turned into a kite that they can take along to a butterfly festival at the end of the summer.

The story doesn’t end there, though, as Tom needed to find himself a job – and in the middle of what we all know is the ‘worst recession since 1993.’ He maxed out his overdraft by turning down part time work as a shelf-stacker to get experience on four work placements. 'Once I graduated, it really helped having made lots of contacts and having industry experience'. Today he’s 6 months into a job at interdisciplinary brand design consultancy, A+B Studio.    

'Tom stood out the moment he walked in - not only because of his untameable hair-do but his scatter-gun approach to design. On second glance we realised that each piece of work (whether it was jewellery, books, installations and even a multi-functional-festival jackets) was incredibly thought out, thought provoking and beautifully designed. Most importantly - Tom was a person we really liked to spend time with,’ said Benji Wiedemann, Creative Director.

Tom’s journey to A+B Studio has 3 main features

He took a targeted approach; ‘While doing placements I was looking for small up-and-coming companies that might be looking to take someone on. I wanted to jump in at the deep end and get stuck in.

He wasn’t afraid to ask for help: ‘While on placement at hat-trick, I asked pretty much everyone to have a look at my portfolio and asked them about other companies that I might not have heard of. One of the designers mentioned A+B Studio, who I emailed straight away.

And, as ever in life, he had a bit of good luck: ‘A+B Studio were about to move to a bigger place and were looking for someone – I was in the right place at the right time.'

Tom's worked on plenty of different projects since he got started, including the titles for BBC series, Hairy Bikers.  Watch the title sequence here:

Here's Tom working on the shoot:

 

Comments

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That's my boy! Mary Carey

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Wow, I didn't know that you can do that with a windows. it can keep the attention of possible clients.

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It is the kind of store, because I would do something a little different, I would change those design in every season.

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Me too if ever, frequent changes are to be made always.

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I pray that it will come sooner rather than later. But, if not, I hope that you will find joy in the journey -- even with all the pathos -- because in the end, that is the best any of us can hope for anyway. Right?

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