Simply Yes

Domenic Lippa is a Partner at Pentagram, an international multi-disciplinary design studio.

He says a big ‘Yes’ to the look of the Pet Shop Boys’ newest album. Released last year, Yes was designed by the team at Farrow Design. 

‘This is a beautifully understated piece of contemporary graphic design produced at a time when arguably the music market’s heyday may be over,’ says Lippa.

Founder Mark Farrow has a long history with the Pet Shop Boys, having worked with Neil Tennant and Chris Lowe since the release of their first album, ‘Please’ back in 1986.

‘A designer can only do great work if they have a great client and in this case both the quality of the work and the longevity of the relationship are staggering,’ says Lippa.

The cover of Pet Shop Boys single ‘Suburbia’ won a D&AD Yellow Pencil in 1987. Tennant and Lowe are credited with Farrow as part of the design team for that work.

The design for Yes came about when Farrow met with the band and they told him that ‘as this was their most ‘pop’ album in a long time,’ they liked the idea of creating something bright and colourful. They were also inspired by 4900 Colours, the kaleidoscopic work of German artist Gerhard Richter.

‘The idea of the tick was obviously inspired by the title Yes,’ says Farrow. ‘Reducing the title to a symbol that included the other elements the band had requested just seemed to work. It’s instant and memorable and pop,’ he says.

The tick is made up of eleven coloured squares, one for each track on the album. Farrow Design also came up with a limited vinyl edition of the album. ‘The album is split over eleven separate records, each in a coloured sleeve,’ says Farrow. When correctly arranged the eleven album sleeves make up a tick, measuring about eight feet in length.

‘In an age of visual saturation it is reassuring to see calm, minimal work, which has an idea behind it,’ says Lippa.  ‘There is no need for cheesy photos of the band, instead the simple tick referencing the title says it all.  The design defies the traditionally superficial ‘pop’ stereotype.’

The limited edition album has made a big impact.  It was nominated for Design of the Year, currently on exhibition at the Design Museum.  It was also voted on of the 50 ‘most collectible’ records of the 21^st Century.

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