Domenic Lippa is
a Partner at
Pentagram, an international multi-disciplinary design studio.
He says a big
‘Yes’ to the look of the Pet Shop Boys’ newest album. Released last year, Yes was designed by the team at Farrow Design.
‘This is a
beautifully understated piece of contemporary graphic design produced at a time
when arguably the music market’s heyday may be over,’ says Lippa.
Founder Mark
Farrow has a long history with the Pet Shop Boys, having worked with Neil
Tennant and Chris Lowe since the release of their first album, ‘Please’ back in
1986.
‘A designer can
only do great work if they have a great client and in this case both the
quality of the work and the longevity of the relationship are staggering,’ says
Lippa.
The cover of Pet
Shop Boys single ‘Suburbia’ won a D&AD Yellow Pencil in 1987. Tennant and
Lowe are credited with Farrow as part of the design team for that work.
The design for
Yes came about when Farrow met with the band and they told him that ‘as this
was their most ‘pop’ album in a long time,’ they liked the idea of creating
something bright and colourful.
They were also inspired by 4900
Colours, the kaleidoscopic work of German artist Gerhard Richter.
‘The idea of the tick was obviously inspired by the title
Yes,’ says Farrow. ‘Reducing the
title to a symbol that included the other elements the band had requested just
seemed to work. It’s instant and
memorable and pop,’ he says.
The tick is made
up of eleven coloured squares, one for each track on the album. Farrow Design also came up with a
limited vinyl edition of the album. ‘The album is split over eleven separate records, each in a coloured
sleeve,’ says Farrow. When
correctly arranged the eleven album sleeves make up a tick, measuring about
eight feet in length.
‘In an age of
visual saturation it is reassuring to see calm, minimal work, which has an idea
behind it,’ says Lippa. ‘There is
no need for cheesy photos of the band, instead the simple tick referencing the
title says it all. The design defies
the traditionally superficial ‘pop’ stereotype.’
The limited
edition album has made a big impact.
It was nominated for Design of the Year, currently on exhibition at the Design Museum. It was also voted on of the 50 ‘most collectible’ records of the 21st Century.
I think they were also inspired by Saville.
http://www.giantrobot.com/blogs/martin/uploaded_images/saville_bluemonday-777554.jpg
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