All wrapped up

In early March, D&AD and Metro challenged UK creatives to design a coverwrap to inspire and motivate readers on their morning commute. Last week our jury worked their way through the entries.  They’ve selected an eclectic mix of work for the shortlist that they think will inspire Metro readers and brighten up your morning. Thank you to everyone who entered. 

Big thanks also to our judges, who gave up their time to pick the best work:

Kenny Campbell, Editor, Metro

Paul Brazier, D&AD President & ECD, AMV.BBDO

Ringan Ledwidge, Director, Rattling Stick

Alex Bec, Director and Editor, It's Nice That

The winner will be posted on our site on Wednesday evening.

And sorry for the strange font sizes - system problems.

Nominations

Outside

Inside

Sam Hall, Sam Griffiths, Sean Rees & Dave Wood, The Partners

Outside

Inside

Matt Statham & Chris McDonald, McCann Erikson London

 

Outside

Inside

Laura Keogh, Handstand Creative 

 

Outside

Inside

Jack Renwick, Alex Woolley, Samuel Hall & Sam Griffiths, The Partners

Outside

Inside

David Rose & Michael Shepherd, Five by Five Digital

Outside

Inside

Clare Théophane, Miranda Bolter, Freya Defoe & Steve Hickory, The Partners 

Outside

Inside

James Théophane

 

Outside

Inside

Jack Renwick, Samuel Hall & Alex Woolley, The Partners

Outside

Inside

Jay Phillips & Neil Clarke, McCann Erikson London

Outside

 
Inside

Clare Théophane, Miranda Bolter, Freya Defoe & Steve Hickory, The Partners

Comments

[Richard Holt]

Hmm, some of these are nice, some are a bit pointless.

The brief was to inspire and motivate Londoners for the day ahead. Most of these contain no message at all and are simply rhetorical visual puns.

Fun, but not really what we were asked to do...

http://www.metrowrap.co.uk/

®

[Richard Holt]

...The last one is brilliant though, spot on. A clear winner...

®

[Sarah]

I agree with the first comment. three of the designs relate to the brief (which as to inspire and motivate Londoners for the day ahead), however i fail to understand how some of the other designs that involve just photos can fit this brief.

[William Athorne]

The last one is bang on the New Media Paradigm. It really is The Daily Me. Never mind how things /are/. Let's have how we /want/ them to be.

I've already printed mine own, blown it up and started. SPORT: All Sport Cancelled In Shock Anti-Sport Horror.

Eat (3B) lead, Sudoku.

[Paula Prinz]

It's about engagement isn't it not just a pretty piece of art? We 're bombarded with images when we're travelling- what would be different would be something that draws the reader/viewer into reaction.
Last one first, or brolly one (less engagement but made me smile)

[There had to be better!]

I think the judges need to go back and read their own brief again - only the last design would inspire and motivate anyone, if they had a pen handy. How grass, coloured wool and a random mix of objects on dodgy patterns fit I don't know. If they need the support of accompanying explanations then they have not worked!

[Peter]

the artist is too advance of his time. I believe that the linen looked like juicy couture terry in the surface.

[Tommy Gunneth]

I'm sure TfL will be more than happy for the Metro to hand out pages of stickers to people before they get on a bus or tube. The cleaners will be inspired to get new jobs within a week of picking them off the floor and windows.

[Neil]

Some of you are forgetting where the coverwraps will be seen – i.e. mainly in the morning rush hour (rather than on a webpage) – and you’re not thinking about the accumulative effect of seeing the same image everywhere.

So in that context, the bolder visual statements would actually work better in repetition than the more ‘bitty’ designs.

X-Ray Paper is great because it makes light of the readers on their morning commute, whilst the Underground Moquettes* design is also good because many Metro readers will be sitting on trains with those very same fabric designs.

(*“Dodgy patterns” they may be, but if you don’t recognise them then perhaps you’re not a Londoner.)

[Jo-jo]

I've just checked out the winning design (the flowers) and i'm struggling to understand how 4 clipped images of flowers 'excites and inspires Londoners for the day ahead' (as the brief requested)...if the brief was to 'brighten up someone's day' then it would have been great...

[accounting homework help]

A garment to be wrapped or folded about a person, especially an outer garment such as a robe, cloak, shawl, or coat.

[Ajf 6]

Pen can describe a vibrant spring, Pen can as the ancient, A pen to write down my soul of small language!

[balance sheet homework help]

I like tha all picture and the must like is Clare Théophane, Miranda Bolter, Freya Defoe & Steve Hickory.I think it some want say.

[mbt shoes]

I love your blog very much, more more info, I will concern it again!

[Affordable Logo Design]

I really like the all picture and Specially like Clare Théophane,Miranda Bolter,

[air jordans]

What you said makes sense, I like

[one dollar items]

This can be a great plug-in. Might as well try it soon. Thanks for sharing!

[discount mbt shoes]

This can be a great plug-in. Might as well try it soon. Thanks for sharing!

[Discount Shoes]

Different sides have different content. This is an interesting sharings.

[vibram five fingers]

Never mind how things /are/. Let's have how we /want/ them to be.

[authenticjerseys]

thank you for sharing!
hat is very good in this blog!the picure is very useful and interesting,i like them very much!and i learn a lot from this article!

[utah pool covers]

Transparency clears our mind.

[generic viagra]

Excellent images because I could see some are very funny so the best one is the radiography the inside and out side image because it has a great sense and I like the crazy things.m10m

[Cheap Coach Bags]

Excellent images because I could see some are very funny so the best one is the radiography the inside and out side image because it has a great sense and I like the crazy things.m10m

[Cheap Gucci Bags]

I really like the all picture and Specially like Clare Théophane,Miranda Bolter,