Laura Jordan-Bambach
is Executive Creative Director at digital agency LBi.
A
self-confessed baked goods addict, Jordan-Bambach has spent the last year
enjoying Bakertweet
– a product that, no matter what you may think of Twitter, ‘is a
beautiful collision of the social network with good old-fashioned golden bakery
goodness.’
It was designed by digital agency Poke who are based across the road from
the Albion Café – their local bakery. “We spend
most of our days at Poke fixing other people's problems,’ says Creative
Director Nicholas Roope. “So it was nice to solve our own for a change.”
In order to be the
first to know when ‘temptingly toasty fresh baguettes’ are ready, they
installed a device that allows the baker to simply turn a dial to indicate what’s
ready. At the hit of a button and with the help of a simple web
interface, followers get a Twitter alert. The baker can sign into his or
her Bakertweet account, customise the items on offer, and keep their list of
products up to date for customers.
Loyal follower
Jordan-Bambach says it’s a service that not only captures the imagination, but
also “killed my dreams of a carb-free summer”. Professionally speaking,
not only does it take advantage of digital communications, it’s “a smart bit of
product design – a robust digital box built for bakers’ floury fingers.”
But isn’t this all a bit
frivolous? Not at all, insists Jordan-Bambach. “It’s hard for small businesses
to differentiate themselves online these days. How do people find you?’ she
says. Search engine results are very important to a small brand’s
success. Many have to spend a fortune on tools like Google words, just to
make sure they’re found.
Thanks to Bakertweet, the Albion Café rose to #2 in Google under the keyword search “fresh bread London”. With over 1600 following @albionsoven, there is clearly demand for the service. And, Roope adds, “It was nice to prove that Twitter can be more useful than the banal naval-gazing for which it is famed.”
So what’s the future
for Bakertweet? Apparently the next generation is currently in
development, but not for a bakery. Roope thinks a rebrand may be in order.
There is currently just one Baker Tweet in existence, built by the folks at Poke Design in London. Not coincidentally, the box sits in the Albion bakery across the road from Poke HQ and the workers there can then beat all others to the hottest, freshest bread.
Posted by: Online Generic Viagra | 14 October 2010 at 06:43 AM
Hello,
This is really amazing information about "Bakertweet".... really it's a magic product. Thanks for sharing such an interesting information. I like your blog.... keep updating it with new interesting and helpful information.
Sam Woods, CA
Posted by: viagra generic online | 25 October 2010 at 07:56 AM
I think Bakertweet design is quite nice
Posted by: alprazolam xanax | 16 November 2010 at 09:12 AM
Everyone knows the best time to get your baked goods is when they're fresh out the oven. So we figured that this could be a killer use of Twitter. Letting followers know that fresh goodies are ready right now. But bakeries don't want laptops or phones lying around in the kitchen. Flour, eggs and technology don't mix so well.
So we built BakerTweet.
It's a bespoke piece of hardware (with Arduino-based guts) that allows our friends at Albion across the road to select what's just been baked and ping the relevant Twitter message to local customers. Meaning that you can time your trips to Albion to pick up the freshest freshness.
Posted by: Generic-Viagra | 30 November 2010 at 11:08 AM
That was an interesting piece of information on handwriting analysis. Please post more about graphology. Thank you!
Posted by: cialis effects | 22 July 2011 at 11:20 PM
BMC Solutions is graphic designers Perth wa and logo design company in Perth. BMC Solutions provides best services for Graphic designs, logo design in perth.
Posted by: graphic designers perth wa | 08 September 2011 at 08:03 AM
Thanks for the share.... just keep posting such an informative articles, I want to know more about this topic.
Regard:
http://www.stockmeds.com/purchase/kamagra-jelly-online.aspx
Posted by: John Wilson | 14 November 2011 at 02:02 PM
Ho pensato che sarebbe stato noioso alcuni post vecchi, ma in realtà compensato per il mio tempo. Io posto un link a questa pagina sul mio blog. Sono sicuro che i miei visitatori troveranno che molto utile.
Posted by: prada | 17 November 2011 at 06:42 AM
Je suis un passionné de blog et des blogs tant sur l'Internet aujourd'hui, très peu se démarquer. Ce blog a attiré mon attention et j'ai pensé que je poste pour que vous sachiez que.
Posted by: Lancel | 18 November 2011 at 08:33 AM
Il risultati del primo trimestre sono stati principalmente ferito da not pesante 114 milioni dollari cello di spesa pensionistica. Le vendite nei negozi aperti da almeno not anno è sceso 7, 5 pct. Yet ci sono stati alcuni segni di miglioramento. Hanno detto my partner and i dirigenti inside una convention contact minus gli investitori che nel primo trimestre l . a . società haya venduto più merce any prezzi regolari elizabeth meno any prezzi di liquidazione.
Posted by: Abercrombie | 23 November 2011 at 07:42 AM
Nel caso inside of cui le pantofole da uomo Hogan si muove l'uso di base, utilizzati doccia umido assicurare not necessarily momemts pochi che li rende soffici succulento, prossimo ottenere questo bottiglie bicchiere di vino insieme virtually any materiali cilindrici click on volte complicato spostare più volte is the reason giorno. 3 °, d. any. tua procedura mano cuneo: Nel caso inside of cui gli stivali elizabeth scarpe accelerating saranno di granny lunga troppo poco move, dovrebbe copre che haya not necessarily umido morbido asciugamano bagnato, dopo di che scarpe zeppa any gli stivali, generare, each avere sulle zampe ancora.
Posted by: hogan | 23 November 2011 at 08:53 AM
Appear realizzare l . a . vecchia sensazione balsamica elizabeth, proprio appear risiedono inside rimbalzo, sony ericsson messa inside onda 's di fuori, il Woolrich Jacke è l . a . scelta migliore. giubbotti Woolrich è not nome famoso, che è abituata any chi ama l . a . montagna elizabeth l'usura semplice. Gli articoli Woolrich sono effettivamente accettato inside tutto il mondo, giubbotti Woolrich anomalo.
Posted by: Woolirch | 23 November 2011 at 09:10 AM
Eh bien, c'est ma première visite sur votre blog! Nous sommes un groupe de bénévoles et de commencer une nouvelle initiative dans une communauté dans le même créneau.Votre blog nous a fourni de précieuses informations pour travailler. Vous avez fait un travail merveilleux!
Posted by: Sac longchamp | 28 November 2011 at 12:07 PM
http://www.coachfactoryoutletstoreonlinez.net
Posted by: 402300572 | 05 December 2011 at 08:02 AM
I really enjoy reding your posts as I learn a lot from them. I also broaden my thinking as far as what I can use and do with things
Posted by: String Bikini | 05 December 2011 at 11:34 AM
http://www.coachoutletstoreonlinenew.com
Posted by: 402300572 | 17 December 2011 at 01:29 AM
I am a big fan of hot baked goodies from local bakery too bad you can’t have them give you a call when your favorite items come straight out of the oven...
Posted by: Generic Cialis | 20 December 2011 at 07:40 PM
This is injustice to the people, DHS should provide authentic information about the contractors.
Posted by: texas cosmetology ce | 06 January 2012 at 01:16 PM
yesterday i was looking for on this topic all day. your blog looks really interesting for me what I want to congratulate all the information and the work I do on his blog. good job
Posted by: Clomid Clomiphene 50 mg | 01 February 2012 at 10:11 AM
I like your article so that I read all of your articles in a day.Please continue and keep on writing excellent posts.
Posted by: Women Lingerie | 01 February 2012 at 11:34 AM