Behind The Idea: 1 second film

RKCR/Y&R ECD Damon Collins is in awe of the ‘biggest shortest film ever made’.  The 1 Second Film consists of (surprise) 1 second of film made up of 24 frames of animation. About 90 minutes of credits will follow. Sounds like a raw deal?  This is actually your chance to become part of the film industry and be credited side by side with some of the biggest names in showbiz. And the credits will include a feature-length ‘making of’ documentary.

Anyone can sign up as ‘crew’ for free online, but the more ambitious may want to contribute $1 (about 60p) to earn an Associate Producer credit.  Ten dollars makes you a Producer alongside Spike Jonze and $100 or more launches you in to the heady heights of Executive Producer status with Kiefer Sutherland.  

Producer number 970 is Steve Coogan. “I met Steve in the press office at the Sundance Film Festival, which I somehow managed to sneak into,’ says the film’s director, Nirvan Mullick. “Minutes before Steve joined our crew, I sold Pierce Brosnan a $10 Producer credit.”  That was all the motivation Coogan needed to bump up from an Associate Producer.

The film is being funded entirely by donations and any profit will go to support the Global Fund for Women.  Almost 12,000 people from 72 countries have donated money towards the film so far. This is the first project for the Collaboration Foundation, a non-profit organization whose mission is to bring people together to create collaborative art on a global scale.

“This is a brilliant idea – a platform for global collaboration,’ says Collins.  “The Internet is arguably the most powerful entity on the planet.  One reason is its potential to harness the world’s population to come together to do incredible things.”

The 1 Second Film is possible thanks to the kind of ‘collaborative philanthropic power’ that has made a success of tools like BOINC, free software that enables users to make their Internet-connected computers available for research projects during down time.

Collins thinks the 1 Second Film draws people together in an imaginative way. “Not only does it demonstrate our universal desire for creative expression, but also our desire to be part of something big and special and global, that could actually make a difference.”

An updated website should be launching this month which, Mullik says “will simplify our crew's ability to participate and take the design and concept much closer to our final goal.”

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