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The first entry into the D&AD Awards 2010 landed on our doorstep today, and for the second year running it was a German company who was first off the mark!
Philipp von Rohden entered the 'The Collection Book' into the Typography category.
Good luck Philipp!
The Department for Transport launched their first national multi-media campaign to raise awareness about the effects of drug driving with ad agency Leo Burnett in August. The eye-popping posters are this week’s pick from It'sNiceThat.
Illustrator: Craig Ward
“It's rare to see any piece of large-scale advertising that's been really exquisitely crafted,‘ says Alex Bec. “Often the focus of big budget jobs for big clients can be on getting a clear message across at the expense of creative freedom. Sometimes this is for good reason, however Think!'s campaign ticks both the clear and creative boxes.”
Research amongst 18-32 year old drug-takers showed attitudes very similar to those of drink drivers in the 1960s. They denied that drugs impaired their driving, and that police could spot or test them. The challenge was to explode these misconceptions.
Drug use often results in an uncontrollable effect on the eyes. Presented with this fact, drug drivers acknowledged checking their eyes for outward signs of use, and understood that police can see the same signs.
Illustrator: Sean Freeman
“The challenge for my team was to bring ‘Your eyes will give you away’ to life in posters. We wanted to do this in a visually arresting and unusual way,’ says Leo Burnett’s Jonathan Burley.
The creative team came across a set of ‘eyescapes’ by the photographer
Rankin, complete with intricate sinews and flaws. This provided inspiration for
the next step. “Different drugs have different effects on the eyes, so we
decided to manipulate the images to get across the individual effects,’ says
Burley.
The team drafted in illustrators to complete the set of eye-popping images, including Sean Freeman worked on ‘Cannabis‘. Each vein in the poster had to be placed individually and be big enough to stand out on the back of a bus, which resulted in many sleepless nights. "In the end I think my eyes were a pretty accurate replica of the cannabis execution,' says Freeman.
Two of the guys behind the work, Sean Freeman and Craig Ward, are among the best illustrators we've come across over the last couple of years. The Think! campaign conveys a pretty serious message in a way that leaves the viewer intrigued rather than detached - which is something only a draftsman (or men in this case!) of real quality could pull off,’ says Will Hudson
TV Commercial - Directed by Ringan Ledwidge.
In honour of Hallowe’en we’ve created a little shop of digital horrors – some of the spookiest, strangest bits from the web that have haunted the pages of the D&AD
Annuals…
In 2009, Doritos launched its new campaign Hotel 626 to market its new flavored crisps. You can visit Hotel626.com but there’s no leaving until you complete a series of ghoulish tasks. The catch? You have to play in the dark – the Pencil-winning Hotel is only open from 6pm to 6am.
Do you dare to see what others do while they believe no one is watching?
HBO Voyeur is a virtual world of eight different apartments - developed to help audiences engage with the station's shows, it won 2 Yellow Pencils and 2 Nominations.
Find out more about the production and behind the scene by clicking on the image below.
Respect your games. How do you create a film that demonstrates how amBX could enhance your PC gaming experience? This went In-Book in 2007.
Designer and graffiti artist Marc Ecko founder of Ecko Unltd wanted to reinforce Ecko's graffiti heritage to enhance both the Ecko brand and street credibility. In-Book in 2007.
Over 65 albums duke it out until one is left standing. This entry pummelled it's way into a spot in the 2007 Annual.
At freakyourmind.com, users can create and send a video email that is sure to freak their friends’ minds. Just moments after watching the video in which illusionist Criss Angel seemingly knows the viewer’s name and phone number, the they get a phone call - spooky. This won a nomination in 2008.
Click on the image below and see how the video email works.
Find out more about what we do.
Have a look at the best advertising and design in the world.
See what the best up and coming student work looks like.
Give a design grad a job and he'll be employed for two years. Give him the means to get one himself and he'll be moderately wealthy with a detached home in SE18 by the time he's forty - Ancient Proverb
Hi readers, we're ShellsuitZombie, a small graduate
organisation whose aim is to cut through the crap and help you get yourself
into the creative industry. Since we graduated just over a year ago we've
collectively been hired eight times, lost two jobs, worked in London and Paris,
freelanced for some great and awful people and for some and no money, lived in
A LOT of different houses, bought six bicycles and baked a cake. Using this experience
(mainly the baking) we set up SSZ to encourage both graduates and the creative
industry to fall in love again.
We try to do this in three ways.
1.
Forget 'Mother', think brothers.
Through our website we put graduates and their work on a level playing field with the work that inspires them. After all, what x Art-Director did with £12 million shoot is of limited relevance to a poor student whose budget is second hand baked beans tins. At our stage you can't just throw money at stuff, the idea has to be good, and a lot of yours beat the pros hands down.
2.
Let's get boozed
Don't take that title too literally, but booze (and socials in general) work wonders for smashing some of the employer-employee (or industry-graduate) barriers that might taint more formal events (dare I say, such as New Blood). When the whiff of desperation has passed, we can all have a larf. Our events try to make that happen. In addition graduates sharing advice and stories with each other is invaluable - A room full of them can only be a good thing.
3.
REVOLUTION
We proudly (and angrily at times) act as a voice against those who would have everyone believe there isn't a hope for graduates, the nay-sayers who sit on their thrones and spout condescending and patronising garble about the number of grads per job, the state of education and the inevitability of our collective fate in Broken Britain. We really hate those guys.
So there you have it. We are all working graduate creatives from backgrounds in design and advertising who have a passion for making this whole process easier, less stressful and most importantly more fun for you guys. No-one chooses a creative career as a fallback, it's a way of life. We've had tough times over the last 18 months but there isn't one of us who would swap them for a management recruitment salary and an easy time. Sod that, we make shit look good.
Please come and visit us at www.shellsuitzombie.co.uk where you can sign up to our mailing list to find out about future events/competitions, submit your work, subscribe to our RSS feed and have a closer look at what we do. We also like twitter (@shellsuitzombie) very much, so hit us up on that bad boy.
Peace, Love and Cakes Galore
Jonny Burch
ShellsuitZombie
Grant Parker has been the Head of Art at DDB London since 2006. A unique project to support Nike’s LIVESTRONG campaign has caught his eye. The project used tthe web to bring the roads of France to everyone and spread messages of hope in the fight against cancer.
Click on the picture to read the full story.
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See what the best up and coming student work looks like.
Sir Alan Parker – the man behind the original version of ‘Fame’ – originally hails from North London. He got his start in advertising in the 1960s and didn’t take long to start winning D&AD Pencils.
He won his first Black Pencil in 1971....
...and then another one in 1972 for 'Ging Gang Goolie'.
Parker won another Yellow Pencil in 1978 for an Olympus ad that featured a youthful David Bailey (apologies for picture quality).
If you'd like to see an example of Parker's earliest work, visit Everyone Starts Somewhere.
Find out more about what we do.
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See what the best up and coming student work looks like.
Channel 4 started a revolution when the
station launched in 1982 with the multi-piece, multi-coloured ‘4’ designed by
Lambie-Nairn. It won a D&AD
Black Pencil, and then did so all over again in 2005 with its 21st
century redesign by 4Creative. Read (and click) on to see a selection of channel idents that have made their way in to the D&AD Annual over the last few years.
The first ident in the next reel won Klaas Diersmann and Sakurako Haino a D&AD Student of the Year Award in 2006. MTV were so impressed with it they aired it across Europe and gave Klaas a job.
Something from the BBC...
A few other channels that have appeared in the Annuals...
Find out more about what we do.
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See what the best up and coming student work looks like.
Illustrator David Bray selected a recent campaign from lingerie brand Agent Provocateur. Photographed by Tim Bret-Day, who's worked on the lingerie brand's campaigns for about 10 years. Click on the image for the full story.
Find out more about what we do.
Have a look at the best advertising and design in the world.
See what the best up and coming student work looks like.
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