Nice. Congratulations and enjoy.
Photos from the night are now up on Flickr - click on the photo to see more.
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Photos from the night are now up on Flickr - click on the photo to see more.
Posted by Gina Rembe on 30 September 2009 at 11:25 AM | Permalink | Comments (1) | TrackBack (0)
From the D&AD archives: Ridley Scott, the director behind ‘Aliens’, ‘Gladiator’ and soon a new take on Robin Hood, got his start by directing some iconic British ads from the 70s and 80s. He's won about 6 Yellow Pencils and was awarded the D&AD President's Award for his outstanding contribution to creativity in 1990.
Probably his most famous ad is ‘Bike Ride’ for Hovis – it was voted best British ad of all time a few years ago and it won him a Yellow Pencil in 1975.
Hovis Bike ride-1975 from D&AD on Vimeo.
In 1984 Scott was working in the United States. The Superbowl that year was the platform for his most iconic US ad. '1984' launched the Apple Mac into the world and won Scott a few more Pencils.
Apple-1984 from D&AD on Vimeo.
Scott's work ended up in the D&AD Annual again in 1988 for Löwenbräu.
Headphones 1988 from D&AD on Vimeo.
Find out more about what we do.
Have a look at the best advertising and design in the world.
See what the best up and coming student work looks like.
Posted by D&AD on 29 September 2009 at 01:31 AM | Permalink | Comments (0) | TrackBack (0)
Metro and D&AD are working together to get people talking about new ideas in advertising and design, as chosen by the experts. It could be a TV commercial that's better than the programmes. An iconic laptop you just have to get your hands on. A website you actually want to spend time on. Even the design of the coins in your pocket. You'll find it here and in Metro every Tuesday.
First up, our President Paul Brazier writes about Viral Factory's extreme sheep. Read the full story here.
Find out more about what we do.
Have a look at the best advertising and design in the world.
See what the best up and coming student work looks like.
Posted by D&AD on 29 September 2009 at 01:30 AM | Permalink | Comments (0) | TrackBack (0)
Last year D&AD showcased four inspirational education projects at our Student Awards. They looked at new ways of working and profiled examples of great collaboration between industry and education. You can watch the first film about the Thoughtful Six here.
Six months on, we asked them to talk about their experiences. One of the lead tutors and D&AD University Network member James Corazzo from Stockport College talks about it:
The Thoughtful Six Project, in
simple terms, turned the idea of the work placement on its head – rather than
the students trying to find a work placement in lots of different design
agencies, Thoughtful design
agency did a placement in Stockport College.
The genesis of the project
came from thinking about how little design educators and design professionals
actually talk to each other and how when we do, we often fail to get beyond the
same old clichés and finger pointing. This has to change. The design industry
desperately needs a better understanding of design education and design
education desperately needs a better understanding of the design industry.
We can’t claim to have nailed
the whole understanding thing but by moving a design agency into the department
it created an opportunity to start a dialogue. Whether it was while passing in
a corridor or towards the end of the day, we had lots of conversations that ranged,
as good ones do, all over the place - but they always came back to the students,
design, and design education. However, unlike many discussions I have experienced with design
professionals never once did a sentence
begin “you should be doing this…”.
Perhaps, because we had the time
and the opportunity to get to understand the complexities of each other’s
situations we started to recognise the similarities, not the differences; we
are all in the business of dealing with, or helping people deal with, an
increasingly complex and uncertain world.
If I had to summarise what
the six students that worked with Thoughtful got from the project – a fine
looking portfolio, a CV enhancing placement, knowing how to talk to people, a
good story and a network of contacts aside – ultimately it was the sustained
insight into dealing and coping with uncertainty.
Having Thoughtful live and
work in the college for the last 12 months has also had an enormous impact
beyond the six students and not in the ways we might have anticipated. The
dialogue has provoked us to reconfigure what we do, perhaps surprisingly, we
are moving away from explicitly industry focused projects towards broader approaches
that focus on cultivating individuals whose creative thinking is only one
aspect alongside resourcefulness and resilience. It has also prompted the idea
of developing a more agile and responsive curriculum – a challenge within an
institutional framework.
And its not just been one
way, Thoughtful have changed too; “we can see how tutors are able to stand
shoulder to shoulder with the soldiers in the trenches as well view the battle
from the top of the hill. This gives good tutors a unique and expansive view of
the world and how design and their students fit into that world.”
We’re involved with the University Network because we
think it’s uniquely placed to enable and encourage institutions to find innovative
ways to configure, extend and deepen their relationships with design
professionals, not because we should be mirroring industry, but because good
dialogue will create a richer ecology. D&AD can move the debate on by
creating constructive forums and opportunities to draw insightful industry voices
into a sustained collaboration with educators.
But it's not just design educators and design professionals that should be yakking more, it needs to happen between institutions, more sharing, more talking. Bring on the real network.
Thoughtful are an ideas agency for the 21st century whose clients include Tate, British Council, howies, innocent and Royal Mail. James Corazzo is a Lecturer on the BA(Hons) Graphic Design course at Stockport College. If you would like to know more about the project James would be very happy to hear from you. Please comment or ask questions below.
Posted by Rhiannon James on 28 September 2009 at 02:09 PM | Permalink | Comments (0) | TrackBack (0)
The D&AD Student Awards 2010 site is now live. We had a gremlin in the system for a period of time yesterday, but he has been evicted and everything is now operational.
We currently have 13 briefs posted with another 2 in the categories of furniture design and illustration to go on today or tomorrow.
The remainder are being worked on in partnership with our sponsors and will be posted as soon as humanly possible.
By registering on the site now you will be emailed when all of the ones relevant to your disciplines are posted up and this year we will email all tutors registered with a PDF of all the briefs and any additional information required as soon as the document is finalised.
In the meantime please feel free to move around the site and and download what's there.
Posted by Maeve O'Sullivan on 24 September 2009 at 10:50 AM | Permalink | Comments (0) | TrackBack (0)
Our friends at Creative Review are holding Click New York on Thursday 1 October at the Art Directors Club.
It’s the only event in 2009 aimed at inspiring and educating those involved in producing digital creative work. This one-day forum will showcase the most influential digital campaigns of 2009 and predict the trends of 2010.
Visit the website for the day’s programme or behind the scenes video of sister event, Click Singapore.
Book online or call the organisers on +44 (0)20 7970 4770.
Posted by D&AD on 23 September 2009 at 03:36 PM | Permalink | Comments (0) | TrackBack (0)
Who better to publicise the Student Awards than people
who’ve already won it?
15 winners from this year's Student Awards have accepted a challenge to create a buzz about the launch of the 2010 student awards. They got the brief yesterday and they've got 30 days to inspire tutors and students to take part in next year’s awards.
The prize to the loudest buzz-maker will be a 4-week paid work placement at AMV.BBDO in London.
We'll be announcing the winner here on 22 October.
Behold, our challengees:
Will
Bollen, Emily Churches, Jerry Clark, Tori Fannon, Alex Harrison, Sarra Hornby, Chris
Lee, Sarah
Elizabeth Mayes, Aaron McCarthy, Samuel Nilsson
Posted by Maeve O'Sullivan on 22 September 2009 at 11:19 AM | Permalink | Comments (3) | TrackBack (0)
We have been following the recent controversy surrounding DDB Brasil's entry of 'scam' work, purportedly for WWF, and give our support to the stance the One Show has taken against this and other fake entries. We've been reviewing our own policies in the lead up to our next call for entries in October, and the current debate gives us an early opportunity to state our position.
We have always had strict rules concerning eligibility at the Awards and have been rigorous where scam ads are concerned. We ask our juries to be vigilant and to identify work to us if they have any concerns about its validity. Every item thus identified has been investigated by the Awards team and referred to our Executive Committee if necessary. D&AD maintains the right to exclude any fraudulent entries, along with the entering agency, from that and subsequent D&AD Awards shows, and will continue to enforce those rights vigorously. Work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible.
For the 2010 and future D&AD awards shows, the Executive Creative Director or an equivalent officer of the entrant company will be required to validate the eligibility of every item, ensuring that work does not slip through without their knowledge. A plea of ignorance is not an acceptable defence.
We also need to take this opportunity to applaud all the more the hundreds of companies that submit authentic, groundbreaking work every year. ~We will continue to be vigilant against scam work, and will also do our utmost to shine the spotlight on the brilliant, inspiring creative work that is being produced every year. D&AD has always been committed to setting the highest industry standards and encouraging the next generation. Our independent charitable status ensures we remain dedicated to these ideals without external interference.
Tim O'Kennedy, CEO and Paul Brazier, President
Posted by Maeve O'Sullivan on 16 September 2009 at 04:00 PM | Permalink | Comments (7) | TrackBack (0)
Paul Brazier, Executive Creative Director at AMV.BBDO takes over as D&AD President today, following his election by the Executive Committee.
Sanky, Founding Partner at design consultancy AllofUs has been
elected Deputy President.
Four other
Members will join the Executive Committee following elections in August:
· Mark Denton, Coy!
Communications
· Bruce Duckworth, Turner Duckworth
· Joe Ferry, Virgin Atlantic
· Billy Mawhinney, BJL
A big thank you to the members of our Exec who are stepping down today - outgoing President Garrick Hamm in particular.
Some words from Paul Brazier:
“I
haven’t checked, but I’m willing to bet that every incoming D&AD President
has described the year ahead as ‘challenging,’ said Paul Brazier. “This next one certainly will be. There’s less money about. More awards
schemes competing for entries. And the possibilities in communications seem to
change almost daily.’
“I think the best way for D&AD to go forward is to look to its past. To remember why it exists, what it stands for and why it was created in the first place - the DNA of D&AD. There are two strands: awards and education. The D&AD awards are there recognise the best work in the world. Our juries are famously tough and we’re proud of that. Sometimes it makes D&AD maddening but it also makes it the award to win.'
"But
if we’re mean with awards, we’re generous with education. D&AD has always encouraged the best
students and helped them find work. Many of us in the industry have benefited
from D&AD Workshops and Student Awards in the past. So let’s remember the DNA of
D&AD in this tough year ahead.
By supporting these two strands we, and the industry, can do more than
just survive. We can thrive.”
Posted by Maeve O'Sullivan on 15 September 2009 at 06:00 PM | Permalink | Comments (0) | TrackBack (0)
Legendary graphic designer, Storm Thorgerson spoke at Xchange yesterday. Here's his theory about what motivates designers.
Storm Thorgerson from D&AD on Vimeo.
Watch all of last year's Xchange speakers at xchange08.dandad.org
Posted by Maeve O'Sullivan on 09 September 2009 at 02:54 PM | Permalink | Comments (0) | TrackBack (0)
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