We came, we got a bit wet, we made a pencil
Well, despite conditions which even the most optimistic amongst us would have to describe as truly miserable, D&AD brought a bit of yellow pencil sunshine to Trafalgar Square today.
Using the designs of an origami artist and with the help of some packaging professionals we constructed a large-scale cardboard pencil which was being filmed to produce a film as part of the D&AD Awards Call for Entries campaign.
We took a gamble on the weather not being atrocious all day, and after waiting for a couple of hours, finally got the pencil up around 2pm. It proudly stood in front of Nelson's Column until around 4pm before getting a bit soggy.
Take a look at the flickr gallery
It's not very big is it?
Posted by: action man | 01 December 2008 at 03:03 PM
Well not compared to Nelson's Column, no. But compared to your average pencil, D&AD or otherwise, it's not too bad!
Posted by: Steve Curati | 01 December 2008 at 03:55 PM
True true.
Wheres the top?
Posted by: action man | 03 December 2008 at 03:14 PM
here: http://www.flickr.com/photos/dandaduk/sets/72157610351833678/
Posted by: Steve Curati | 03 December 2008 at 05:39 PM
A classic example of what the D&AD think is enticing and the general public are as usual, baffled. For a communications entity, they are a joke.
Posted by: Spokey | 04 December 2008 at 12:01 PM
Oh I see, thank you.
Posted by: action man | 04 December 2008 at 01:08 PM
That's a bit harsh, Spokey. It's only a cardboard pencil.
Posted by: Steve Curati | 04 December 2008 at 05:07 PM