Judging Week: Day 2

Today, about 200 judges showed up at Excel to judge 14 categories, including (ready? it's a long list.):

Ambient
Direct
Press Advertising
TV and Cinema Crafts
Online Advertising
Magazine and Newspaper Design
Mobile Marketing
Writing for Design
Book Design
TV and Cinema Graphics
Poster Advertising
Graphic Design
TV and Cinema Advertising
Websites

Many of the juries were very pleased with the work and others, not as much.  It was difficult to stay enthusiastic throughout the entire day...you can't blame them can you?  Having to watch TV commericals for 7 and a half hours, it's a bit tiring.   But in general, the judges were excited to see the work and we heard numerous comments at the end of the day along the lines of "The work was great" or "This whole thing is amazing." 

The judges were joined this morning by a group of press attending the annual Judging Week Press Tour.  They had the opportunity to tour the venue, see the work and interview Simon.  Some of the press that attended were The Drum, Contagious, Advanced Photoshop, Adobo, and Skirts in Advertising/Publicidade de Saia.   We are also lucky enough to have two guys from ihaveanidea, Brett and Reinhard, here documenting the entire week of Judging, getting some great footage and interviews. 

So, now that the preliminary rounds of judging are done and the metaphorical ice is broken, it's time for the really good stuff; the discussions, heated debate and brawls over what qualifies a Yellow Pencil. 

Stay tuned!

Signing off, Fany and Elizabeth